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Do you want to connect with more of your LinkedIn company page followers? Looking for new ways to create content and reach your marketing goals on the platform? In this article, you’ll learn how to start a LinkedIn newsletter for your business, including best practices for promoting your content.

If you’ve been waiting to launch a newsletter for your LinkedIn company page, you’re in luck. In March 2022, the social media platform began rolling out its newsletter tool to company pages. Now your business can publish a LinkedIn newsletter as long as your company page:

Note that once your company page meets the above requirements, it’s eligible for consideration but it won’t necessarily receive the tool immediately. LinkedIn is gradually reviewing eligible pages and rolling out access to the Newsletter tool.